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Beside the two rivers, crowds throng like weaving threads, and the night-time economy is brimming with vitality; in key business districts, themed activities are diverse and abundant, with a surge of "trade-in for new" fervor; at the Yongchuan Technology Studio, virtual filming technology attracts numerous film crews... Recently, reporters delved into various places in Chongqing to explore the integration of promoting consumption and benefiting the public, and to feel the tremendous potential of the consumer market.

The in-depth integration of culture and tourism continues to give birth to new formats and scenarios, expanding new spaces for consumption and enriching new consumer experiences, driving the heat of Chongqing's tourism market to rise.

As the only World Cultural Heritage site in Chongqing, the Dazu Rock Carvings have been revitalized with new vitality through digital technology. Long Lingsheng, Deputy Director of the Cultural Relic Digitalization Research Center at the Dazu Rock Carvings Research Institute, introduced that the "Cloud Tour · Dazu Rock Carvings" metaverse scenic area, which went online in May this year, has achieved the transformation of cultural relics from offline cultural tourism resources to online cultural resources; the 8K digital dome film "Dazu Rock Carvings" brings an immersive experience through high-precision 3D scanning and other methods, leaving visitors exclaiming in shock and satisfaction.

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The Chongqing Industrial Museum, located in Dadukou District, was transformed from part of the old Chongqing Steel's heavy steel factory. By constructing a highly creative and immersive pan-museum system, it has developed extended industries such as red tourism, study education, and scientific practice, becoming a new internet-famous check-in spot.

Creating a trustworthy and comfortable consumption environment is key to promoting the growth of service consumption in accommodation, catering, cultural tourism, transportation, and travel.

In recent years, Wulong District has explored the application of "credit + tourism," based on a comprehensive smart tourism system, to create brands such as "Peace of Mind Tourism," "Easy Credit Tourism," and "Relaxed Tourism." Consumers registered on Wulong's "Smart Tourism - Credit Platform" can enjoy corresponding discounts, deposit waivers, and other benefits based on their credit evaluation level; businesses marked as "Honest Enterprises" on the platform will also be favored by more tourists. "Credit + Tourism" not only makes tourists willing and daring to consume but also further enhances the reputation of local tourism brands. Yuan Hong, the manager of the scenic area management department of Chongqing Longchang Tourism Co., Ltd., told reporters that after the platform was launched, the recognition of the scenic area by tourists has significantly increased, effectively promoting the integrity of scenic areas and businesses.

With the continuous upgrading of consumer demand, many enterprises in Chongqing continue to develop new categories and research and develop new products to meet people's increasingly personalized, diversified, and high-quality consumption needs.

The national trend drink Huoxiang Xiaokele, produced by Taiji Group Chongqing Fuling Pharmaceutical Factory Co., Ltd., is welcomed by consumers with its healthy and novel product concept, once topping the social platform's hot search list. This cross-border new product has attracted many young people to experience the charm of traditional Chinese medicine culture.

Jiangji Distillery, located in Baisha Town, Jiangjin District, is a production enterprise under Jiangxiaobai Liquor. In recent years, Jiangxiaobai has carried out product innovation in the low-alcohol market, launching a series of fruit cube liquors, which have been loved by many young consumers.

To adapt to and satisfy existing demands with high-quality supply, and to create and lead new demands, it is necessary to work hard on product innovation and also to build a strong industrial chain and supply chain.The hot and spicy Chongqing hotpot, known as "cooking the world in one pot," has a supply chain behind every ingredient, with one end connected to the fields and the other to thousands of households. In recent years, Hechuan District has vigorously developed the hotpot ingredient industry and has become an important processing and production base for hotpot seasonings, condiments, beef tallow, and tripe across the country. Peng Guangdong, Deputy Head of the Comprehensive Coordination Group of the Chongqing Hotpot Ingredient Industrial Park Working Group, introduced that from the cultivation and breeding of hotpot raw materials to the processing of ingredients, centralized trading, product research and development, testing and inspection, and consumer experience, a complete hotpot ingredient industry chain has been basically formed here, achieving "buying raw materials nationwide and selling products nationwide."

The integration of tourism shopping, catering delicacies, cultural history, and modern technology has made Chongqing's consumer market commendable. During the National Day holiday, the total consumption of the city increased by 7.3% compared to the same period last year.

Behind the good performance of consumption is Chongqing's full effort to promote the quality and expansion of consumption. Strengthening work coordination, improving policy support, providing employment assistance, increasing residents' income, innovating and optimizing supply, and strengthening activity empowerment, Chongqing City insists on taking the cultivation and construction of an international consumption center city as the guide, giving full play to the multi-wheel drive effect of "mechanism + policy + activity," and concentrating efforts to promote consumption and benefit people's livelihood.

Government and enterprise linkage, deep excavation of potential, continuous stimulation of consumption, and the continuous stimulation of new consumption momentum on the land of Ba and Yu, with the expansion of consumption volume, the upgrade of quality, and the optimization of structure, ignite a new engine for economic and social development.