Bingtuan's Cultural Tourism Industry Upgrades Quality
Driving through the Tahe Yuan Scenic Area, the contiguous poplar forests with their interwoven yellow and green hues exude a unique vitality. The Tarim River, formed by the convergence of the Hotan River, Yarkand River, and Aksu River, reveals a vast and spectacular view here.
Last September, the Tahe Yuan Scenic Area opened its gates to welcome visitors. With the improvement of the scenic area's infrastructure, such as the Tahe Eye Observation Tower and the visitor reception center, and the upgrade of tourism services, the number of tourists here has been increasing day by day.
Focusing on characteristic cultural and tourism resources, the Xinjiang Production and Construction Corps has been continuously increasing the supply of high-quality cultural and tourism products, with the number of scenic spots continuously increasing, brand creation continuously strengthened, and tourism quality significantly improved.
On the northern edge of the Taklamakan Desert, the Corps' First Division, Alar City, Eleventh Regiment Huaqiao Town, has "made gold from sand" and created the "Desert Gate" scenic area. Starting from May each year, cultural and tourism activities in the scenic area are endless, with desert off-road track races, desert volleyball and other activities taking place in turn, with an annual tourist reception volume of 500,000 people.
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Dan Hong, the person in charge of the Eleventh Regiment Huaqiao Town Culture, Sports, Radio and Television Tourism Center, introduced that in 2021, the Eleventh Regiment Huaqiao Town deepened cooperation with Alar City's 359 Cultural Tourism Investment Development Co., Ltd. to jointly build a 5A-level tourist attraction - Taklamakan · 359 Travel Cultural Tourism Area, including the Taklamakan "Desert Gate" scenic area and the 359 Travel Cultural Tourism Area. Among them, the planned construction area of the "Desert Gate" scenic area alone reaches 140,000 square meters.
"With the support of aid funds, we have implemented the 'Shining Pearl' project this year, building a bonfire cultural square and a camping base, Tuo Ling Spring and other 12 sub-projects, providing visitors with a brand-new desert tourism experience," said Dan Hong.
In the southwest of the Altai Mountains and on the northwest edge of the Gurban Tonggut Desert, the Tenth Division, 185th Regiment has integrated the desert lake Bai Sha Lake into the Altay tourism circuit, continuously improving the supporting tourism facilities of Bai Sha Lake scenic area, and improving tourism service quality. In 2017, Bai Sha Lake scenic area successfully created the first national 5A-level tourist attraction in the Corps.
At present, the Xinjiang Production and Construction Corps has built 3 national 5A-level tourist attractions and 1 national-level tourism resort. The types of scenic spots have gradually expanded from traditional natural scenery to rural, ice and snow, red, theme parks, camping bases, etc. Since the "14th Five-Year Plan", the Corps has received a total of more than 115 million tourists and achieved a total tourism revenue of 53.4 billion yuan, with an average annual growth rate of 16% and 25% respectively. In the first 8 months of this year, the Corps received 28.7274 million tourists and achieved a tourism revenue of 14.156 billion yuan, respectively increasing by 13% and 17% year-on-year.
Focusing on the high-quality development of the cultural and tourism industry, this year the Corps has issued several documents to promote the transformation and layout of tourism convenience equipment. At the same time, it has strengthened the brand creation effect, continuously enriched the supply of high-quality tourism products, and promoted the quality and upgrading of the Corps' tourism industry.
Tourism prospers Xinjiang, and culture moistens Xinjiang. Wang Kao, deputy director of the Cultural, Sports, Radio and Television and Tourism Bureau of the Corps, introduced that in terms of promoting tourism, the Corps has promoted "tourism in Xinjiang, accommodation and dining in the Corps", improved supporting facilities and conditions such as accommodation, catering, and shopping, optimized the industrial structure, improved service quality, and cultivated and created the brand image of "Beautiful Xinjiang · Prosperous Corps"; in terms of promoting culture, the Corps has optimized the public cultural service system and the supply of cultural and sports activities, launched literary and artistic fine works that reflect the new style of the Corps in the new era and enhance the spiritual strength of workers and masses of all ethnic groups, and promoted the construction of key cultural moistening projects such as the creation of military reclamation cultural famous cities.